Most Indian women are familiar with guiding spices - masalas- at home as this is a regular ingredient in Indian foods. From home made masala, to home made natural colours was a simple step for us to train the women. Most of our colours are made using food ingredients and the recipes are simple to understand and implement. The scale of the production is new to most women, as they are used to handling smaller volumes only.
This semi skilled task can be done by most women with a little bit of hand holding and over the years, eCoexist has involved several womens groups in this activity.
Quality control, involves checking texture and brightness of colours and also ensuring the colours stay free of moisture. Being familiar with food materials, the women have also often come back to us with thoughts on how they could improvise the colours.