2013 will be the tenth year I will have worked on making Holi a safe and natural festival. Lolita Gupta and I have successfully run this campaign to raise awareness about the toxicity of chemical colours and create natural alternatives. Our natural colours, Rang Dulaar are being endorsed by the Maharashtra Pollution Control Board and benefit several underpriveleged groups bringing income and colour into their lives. The colours are then marketed to nearly fifteen Indian cities and also sent abroad. We enjoy most the parties that follow – eCoexist our social enterprise, organises several Holi parties for mentally and physicaly challenged children across Pune and Mumbai. Holi is definitely the highlight of our work together!!!
The success of this campaign is evident in the fact that now several mainstream businesses have opted to produce and market natural colours, a result of our effort to show that this is an important natural product and can be a financially viable business!

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